Updated for 2015 The Link Building eBook by Paddy Moogan

In this book I show you what link building techniques I've used for my clients over the years to improve their rankings.

You'll learn what links to build and how to build them. There is no shortage of information on link building but there can be some conflicting advice out there. This book aims to be the ONE single resource that all SEOs will ever need on link building. And as SEO changes over time this book will adapt and change too. So it remains as the 'bible' of link building.

You'll also get FREE updates with new tools, techniques and changes at Google so that you always have the most up to date information. Only available in eBook.

This is probably my most successful piece of outreach in terms of time spent and conversion rate. I have to also admit that it wasnt planned at all; I saw an opportunity and got to work without really thinking too much about it. Background: My client operates in a very technical industry. It has a decent community of active bloggers and a wider appeal to technology websites, so link targets arent in short supply. However, I was having problems with making this client link worthy their website was quite old and in all honesty, didnt deserve links, so outreach was really hard. That was until the client called me one afternoon and told me that the BBC had picked up on one of the stories from their PR company but not included a link. The client was asking if we had any BBC contacts that we may be able to hit up, so I started the process here to try and get in touch with someone. The hook: While this was happening, I took a closer look at the coverage and the reason why the BBC had covered my client. The reason was that they had a genuine news story connected to the London 2012 Olympics, so it was pretty timely. But more importantly, I noticed that theyd republished a photo that my client owned the rights to. I had my hook! What I did: When someone republishes a photo that belongs to you but doesnt link to you, you have a perfectly legitimate reason to contact them and ask for a link. So I set about finding other websites that had also used the photos and coverage the clients story. I used three techniques to do this: 1) I ran basic Google searches for the clients name plus the headline of the story, along with a few variations 2) I ran the photos through Google image reverse search 3) I setup Google Alerts for the clients name plus the headline of the story Through all of these methods I was able to find loads of websites that had covered the stories and used the photos. I went through these one by one and checked to see if they were linking to the client. A fair few were already linking, but I found 16 websites who werent. The outreach: I managed to find contact details for all of these and quickly started to email them. I thanked them for covering the story and using the photos; then politely asked for them to add a credit link for the photos to the homepage of my client. Result: Out of the 16 emails I sent, 15 linked to me. I was pretty happy with that! The only reason that I missed out on one of them was because hed already linked to a press release from my client which was hosted somewhere else. Otherwise, Im sure Id have gotten 100%.

You'll also get FREE updates with new tools, techniques and changes at Google so that you always have the most up to date information. Only available in eBook.

This book covers all the basics that you'll need to know before you can even get started building links such as:

This book covers the whole link building process from start to finish which allows even experienced link builders to improve their own processes and steps.

This book will show you real-life case studies that you can use to compare against your own projects and get a benchmark for what you're working on. Here is a sample of what is covered.

You'll also get FREE updates with new tools, techniques and changes at Google so that you always have the most up to date information. Only available in eBook.

He's also spoken at Distilled's LinkLove, MozCon, SMX (Coming Up), SES, SAScon and ThinkVisibility. He started doing SEO in 2004 and rose up the ranks to join Distilled in 2010. At Distilled he was able to work next to the industries best and work with some of the largest brands online to help them improve their online marketing. He now runs Aira, a digital marketing agency in the UK and works directly with a number of clients to help them improve their online presence.

$37 is pretty good for one link, let alone 65,000 words worth of link building advice @paddymoogan linkbuildingbook.com

I've just finished reading The Link Building Book by @paddymoogan bit.ly/Wz4eLh Excellent and worth every penny. A must read! 🙂

37$ are nothing for a book about link building, if the author is @paddymoogan itseo.org/W7L2Ft << BUY IT. I'm not joking.

@paddymoogan read it this weekend, thoroughly enjoyed it. So great to read something so actionable for agencies. very nice work!

The Link Building Book by @paddymoogan is hands down the best link building resource I've ever read. Great work Paddy.

You'll also get FREE updates with new tools, techniques and changes at Google so that you always have the most up to date information. Only available in eBook.

Paddy's link building book is the most comprehensive collection of information, context, and real data that I have ever read on link building. Whether you are a beginner or a seasoned link building expert, this book is required reading.

Paddy's...

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