It is without a shadow of a doubt guest blogging is a time-tested way to generate website traffic and build brand awareness. Guest blogging is a way of providing fresh and relevant content to the readers from an industry expert point of view. But going by the ever-changing dynamics of search engine optimization, most people wonder just how viable is guest blogging at this time and age? The good news is guest blogging is an age-old tradition that seems to be getting better by the day with no likelihood of ever getting phased out no matter how the times will change. What this means is that even if the SEO algorithms change or the penguin updates come with all manner of changes, guest blogging will remain relevant.
Some of the notable benefits of guest blogging include generating valuable links and boosting relevant traffic to a site. As a matter of fact, it is always a win-win situation for both the guest blogger and the publisher. See, what compares to having expert sharing knowledge authoritatively on your website?
To stand out and remain relevant, it is highly recommended that you build a very professional website. This site should have the latest SEO strategies implemented and of course, have a user-friendly web design in place to ensure professionalism and usability. Step two would be to cold pitch for opportunities to guest post in a field relevant to your niche and this you can start by searching on Google. Simply key in such terms as submit a guest post, accepting guest posts, guest post guidelines, etc. and you are sure to find something to get you started into the next step. The other effective avenue through which you can begin your guest blogging journey is on social media platforms, the likes of Facebook, Twitter, and Instagram. You can always check it out since many industries today make their announcements on their social media handles.
Last but not least, ensure you are prepared enough to contact your targets and be ready with relevant content that will be valuable to them. There is nothing as important as being relevant and unique in what you have to post so be sure to add value to your targets. Go through the websites of the businesses you are targeting to have a closer feel of what their clients are looking for. Only then can you write that killer pitch letter of application after going through their publisher's guidelines to know what you are getting yourself into.