Successful Facebook Marketing Strategies - How To Improve Your Bottom Line
Recently the New York Times Insights Group released a fascinating study that asked people: “Just exactly what is it that compels you to share on social media?” If one of your main KPIs for your content strategy is increasing your social shares (and it should be) it would be a mighty smart move to examine some of the main motivators people have for sharing. That way you can shape your content to meet the needs of your consumers.
Top Reasons Why People Share:
- 84% share to Support a Cause
- 78% share to Stay Connected
- 69% share for Self-Fulfilment
- 68% share to Define Who They Are
- 49% share for Entertainment
It is best if you post coupons on Sundays. You must include quotes in your posts. Do you want to include accurate information that people are attracted to? Read the article below and get a good understanding of what Facebook marketing is all about.
- If you're using Facebook to market, make sure you're also posting there! No one will visit a page which rarely ever has updated content on it. Don't overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what's going on.
- If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees "Promoted", they think it's a "Sponsored Ad" and tend not to click on it. Your current fans won't think that way as they already know who you are and what you do, and obviously like it.
- Don't be afraid to promote yourself. You often here that it's bad to hard sell your products on social media, and that is true. But that doesn't mean that you shouldn't celebrate milestones and other big moments. People love feeling like a brand is personal, and milestones add to that feel. It's a human touch that really makes a difference.
- Step one when it comes to creating a Facebook marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships?
- Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.
- Facebook's introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.
- You may find some difficulty the first few weeks of using Facebook. Make sure you add a link to your Facebook page on your website. This helps visitors and customers connect with the business and isn't as intrusive as other marketing forms. When fans "like" the business via Facebook, you can update them on what happens in your business easily.
- It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. This is not to say that you should post multiple times per day, but regular updating is important. Ensure your updates contain excellent information your customers will love.
- You should post videos regularly on Facebook. A video should be much easier to notice than a text update and can be used to share a lot of information with your audience. If you cannot find quality videos your audience will be interested in, consider launching your own video blog.
- When using Facebook for marketing purposes, always maintain a high degree of professionalism. No matter how much you'd like to respond with an emotional viewpoint to customers, it's always best to keep your personal opinion out of it. Act the same way you would if the customer were right there in your office.
- Use polls to engage your audience and get great marketing tips. If you see that a lot of people are not liking one of your marketing methods, it may be time for a change. This is a great way to find out what your users love and try your best to give it to them.
- When using Facebook for your marketing needs, always maintain the highest standard of integrity. Employ honest tactics with your customers and avoid making promises that you just can't follow through with. Despite not being face to face with customers, you will eventually have to answer to them and on a very public platform!
- Post videos on your facebook page. Depending on the business that you are in you could customize your video ideas accordingly. For example, if you sell a product, you could post a video that explains how to use the product, or a video showing why your product is better than the rest.
- Remember that having a huge number of followers is pointless if that doesn't translate into sales. You need to target those users most likely to want your products and share information with others. Conversion rates are what is key to measuring success.
- Facebook matchmaking is a wonderful way to get your brand name out there. You may be able to connect two people on the social media site. Get it done! These people will then have a story to share with others, and your brand will be central to it. All the while, they will be promoting you through Facebook.
- Use a large picture on your business' Facebook page. You want your brand to stand out when someone stumbles across your page, and a large image is the best way to accomplish this goal. The largest image you can use can be 1200px wide x 628px high, so be sure to put that size to full use.
- Keep your status updates interesting. You want the status to interest people enough to check out your page and become a fan. If you post dull status updates, people may overlook them, or even delete your account from their page. Try using questions to pique the interest of the readers.
- Now that you've learned the benefits of using Facebook marketing in your business, it shouldn't be hard for you to start getting your marketing campaign underway as soon as possible. The tips here can help. Keep them in mind as you launch your Facebook marketing campaign.
How You Can Succeed With Facebook Marketing
Do you wish for millions of people to see your business? Are you aware of how Facebook can let you do this? Millions of folks are users of Facebook, and you can turn them all into your customers if you do the right things.
Set some goals for your Facebook marketing campaign. You can launch your campaign on a trial basis if you are not sure how your audience will react to it. Once you get a better idea of how interested your customers are, you should set some reasonable goals for your campaign.
Consider surfing Facebook as your company instead of yourself. When you're on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.
It is important that your published online content is linked to your Facebook account. Link post summaries of blog entries from your site onto Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Add Facebook sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign.
A great way to turn visitors into subscribers to to make some content available only to those who subscribe. A casual visitor just might be willing to start following you if that's the only way to get access to a particularly interesting part of your page. Only hide a bit of your content or you will lose part of the impact of your SEO.
Once you create a Facebook account, it is very important for you to be quite active. If you never post any content, how can you expect people to remain interested. Videos, pictures and regular postings are just a part of what you will need if you want to do well on Facebook.
Remember to post on your Facebook page. When a business sets up a Facebook account, they will often release a flurry of posts, and then nothing for months. For this type of marketing to be successful, you need to post in a strategic manner. You do not need to post 15 times a day, but a few times a week is a great idea.
Make use of the provided analytics tool set, Insights. Insights shows you what parts of your page are drawing traffic and what just isn't working for you. You can make use of the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to your page.
Do not try to use your personal Facebook page to attract fans. This is not a good idea because personal users have friend limits that business users don't. You don't want someone to try to join your page only to be told that you have reached your limit. They probably won't come back to try another time.
It is always important to nurture your relationships with others that you interact with on Facebook. Social media interaction is just as important as face-to-face interaction. A good method of building strong relationships is to post new, straightforward content often. Remember to reward loyal customers with deals and promotions.
Try to respond to all of the communications you receive. Do this for all comments, whether they come from email or your main page. It is not always easy to do so, but it could pay off for you in the end.
Take advantage of the feature on Facebook that allows you to schedule your posts. It is important that you update regularly to keep up interest in your company. However, you might not have time to sit down each day and write a post. That is where scheduling comes in handy. You can take an hour or two one day to knock out a bunch of posts, and then schedule them throughout the upcoming week.
Learn about Facebook's Update policies. This features allows you to message your followers. However, only use this for truly important news and events, such as times of emergency, etc. This is not something you should use to promote things, just use it to show your followers that you wish to keep them informed.
Use Facebook "likes" to your advantage on your profile page. Whatever incentive you have to offer to get them, the more "likes" you have, the better your business will be perceived by onlookers. This will increase your overall popularity on Facebook and make any campaign you hold that much more effective.
Add photos to all Facebook updates. Relating to your customer base is job number one in marketing, and nothing relates to customers like photographs. Use products, your employees, customers or any other appropriate image to get your point across.
Be more active on your Facebook marketing page on Fridays! The company has a happiness indicator that consistently shows people are in better moods as the weekend approaches and more apt to interact with you. Announce a sale or contest and ask them to tell their "friends" about it: you'll see bigger results than on any other day of the week.
Find a great tool to measure the success your company sees by using Facebook for marketing. It isn't just a popularity contest to see who has the most friends: Facebook is a highly effective marketing platform! Use the best tools to gauge your performance and see where improvements need to be made.
As is clear now, Facebook can be a wonderful way for you to market your company. Marketing through Facebook allows you to reach millions of potential customers. Use the tips you learned in this article and you can grow your business while you socialize with your audience. There are no limits as far as marketing with Facebook is concerned.
Tips For Using Facebook Marketing In Your Business
Staying on top of trends and maintaining a relevancy with your audience is critical in advertising. Facebook is used by many people and should be taken advantage of. Read through the following article and you should be able to build a marketing plan that works well.
Offering contests is an effective way to increase your fan base. Provide discounts and prizes to those who give your page a "like." Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
Know what your goals are. Why do you want to use Facebook marketing? What do you hope to accomplish with it. Before you get started, it is very important that you take the time to clearly define your goals. Decide on an effective strategy. Try to get it right the first time.
Use Facebook to share links to your site. You should try writing weekly articles or launching a video blog so you can create more content on a regular basis. Your audience will subscribe to your updates on Facebook if you create quality content. Make sure you mention your Facebook campaign in your articles or videos.
Try your best to remain professional at all times. Even if you are placed in a position where you feel like being less than a pro, think twice. Everything you do will affect the way your business is perceived, so be careful about the way you present yourself to others.
Depending on your needs, a Facebook group may work better for you than a page. This will help generate an online community for better interaction. You can also use a group and a page to give updates and allow users to share content.
Don't neglect your existing audience. People often focus on new customers and tend to forget about the old. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This engages your consumers with your brand, so you can't forget who your champions are.
Facebook is one of many social media sites out there. This network is extremely popular, but some age groups or subcultures prefer other sites. Before you commit to Facebook, research which networks are most used by your target demographic.
Talk density helps you figure out how many people are mentioning you or your products on the social media platform. You want your talk density to be around 15 percent or more, as that would mean that you are getting plenty of attention. If it is lower than that, consider changing things up or adjusting your marketing strategy.
Like your customers back. Facebook is often a reciprocal community. You like someone, they notice you, and then they like you back. Don't just wait for someone to discover you. Look for your target audience and take the first step in liking them. That'll get you the introduction that you need.
You should calculate the conversion rate of your Facebook marketing campaign on a monthly basis. Assess how many products you sell thanks to this campaign and compare this number to how many subscribers you have. Your conversion rate is an excellent indication of how successful your Facebook marketing campaign is.
Encourage users to interact with you and other fans. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. Deleting a post because it goes off-topic will offend people. But, don't hesitate to jump in if the content becomes mean or offensive.
Promote your Facebook posts on Twitter. Twitter is an amazing social media for link sharing. If you take the time to craft some excellent Facebook posts, then get the word out by passing it through your Twitter stream. Don't be afraid to tweet it a few times over the course of the week to help the content gain some traction.
Do not place any images on the cover of your page that are not good quality and/or are not relevant to your business. You may see a nice picture that you think people will love, but it won't make any sense to post it if it has nothing to do with what you are selling.
The number of Likes on your page doesn't affect its success necessarily. Customers on Facebook that really want to know about you are the ones who should be targeted. Study your own conversion rate to understand if your campaign is working well.
You must have a regular presence on your Facebook page if you wish for it to make a difference for your business. Facebook shares the most active businesses information before those that are not sharing information very often. To ensure that your messages are getting to those that care you must remain active.
Approaching your Facebook campaign as a way to make your brand more popular is not a good strategy. You will get better results if you approach Facebook as a way to provide your customers with quality content. Think of Facebook as a way to stay in touch with your customers rather than reaching out to more potential customers.
Express appreciation to your followers whenever you can. People don't know you care unless you say that you do. Get creative and let your community know how much they mean to you every now and then. It will make them feel good and should increase their interest in you and your brand.
Give subscribers the possibility to share discounts with their friends. Your subscribers could help their friends win free products or get discounts on your items by sharing one of your updates and tagging one of their friends in it. Reward the subscribers who help you generate new sales by offering them a prize if their friend ends up buying a product.
Instead of thinking that Facebook is not for your business, think about the good opportunities that it actually presents to you. Since so many people have Facebook, you will have such a large audience exposed to your business. Keep these tips in mind moving forward.